No more guesswork. Beautiful hair backed by science. | Buy Now No more guesswork. Beautiful hair backed by science. | Buy Now
The Strands Kit


Free Hair Test Kit ships first

Our scientists analyze your hair cuticle, texture, protein levels and scalp health to get an accurate profile of your hair that you discover on a personalized, interactive hair report.

Custom Formulations shipped after we analyze your hair

Each kit includes one 8 oz shampoo and one 8 oz conditioner formulated based on your hair analysis results, environment and lifestyle.

All Hair Types

Your formulations are engineered to your specific hair type with ingredients that support your hair goals.

Satisfaction Guarantee

Try risk free for 30 days. View our policy here

Your subscription includes a hair test kit on your first delivery and one customized shampoo and conditioner set each month.

Pause, change renewal date, cancel or change your bottle quantity at any time after your first delivery.

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How it works


Activate Kit

Then test your scalp and provide a small hair sample.

Mail it back

We’ll run lab tests and provide a comprehensive report and ingredient list to optimize your strands.

Get the perfect products

We’ll send you custom-formulated hair care products and keep it coming with a subscription.
“After showering and conditioning with my shampoo + conditioner I noticed my hair was hydrated and my scalp wasn't oily at all. Simply perfect!”
Paraben Free
Mineral Oil Free
Dye Free
Phthalate Free
Cruelty Free
“Strands Hair Care actually analyzes customers' hair under a microscope to determine the best bespoke formula for their hair type and condition.”
Customized for your unique needs
We strive to use the most effective ingredients, and take great care to maintain ingredients at their peak potency.
Our Ingredients
No risk, just reward
If your product isn’t working for you, our chemists are more than happy to send you a reformulation. Let us know your feedback, and we’ll head back to the lab.
Learn More

How it works

Can I order shampoo or conditioner if I haven’t had my hair tested yet?
We can only personalize a shampoo or conditioner to your specific hair profile after we've tested your hair. We want to make sure we're customizing your hair products based on real data from your strands!
Can I order the shampoo or conditioner only?
Yes. Once you've received the first order of your products, you will be able to log in to your Strands account and order/subscribe to individual bottles of shampoo or conditioner.
Does anything else come with my products?
Yes, we include a copy of your hair analysis report, your ingredient list, a scalp massager, and bottle pumps for your shampoo and conditioner formulations.
Is the shampoo and conditioner color safe?
Today, all of our products are SLES- and SLS- free. These are the typical ingredients known to cause color-loss.
Is the shampoo and conditioner safe for keratin treated hair?
Yes, as long as you indicate that you treated your hair with keratin during your online kit activation.
Can I request to remove specific ingredients from my products?
We are not able to offer this yet. Although we don't encourage modifying our formulas because of the way they are created, we do understand that you may want some ingredients removed. Our team is working around the clock to identify alternate ingredients with the same level of efficacy.
How do I know that I’m using enough shampoo?
Since our shampoos are sulfate-free, your shampoo may lather less than you're used to. In some instances, the lather will be very light due to the active ingredients that we've added to your customized product. We recommend starting with a few pumps of our shampoo and massage the product into your scalp and work it down your strands. If you don't feel like you have the proper coating over your hair, use more product.
How much does each shampoo or conditioner cost?
After you receive your first shampoo and conditioner set, you will be able to reorder each bottle for $30.