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You’ve invested in a customized shampoo and conditioner, pamper your strands with oils and tinctures, and avoid sun and chlorine at all costs. You deserve a slow clap. But...how often do you massage your scalp? As Hamlet so aptly said,...

I’ve always longed for the good kind of bedhead. You know, the sleepy, slightly-mussed curls little kids are unfairly blessed with/anyone in a Parisian perfume ad seems to wake up to. Instead, on any given morning my mane falls somewhere...

The Real Wizard of Oz: Sooo what exactly goes on at the Strands lab? Whether you’re a full-blown hair nerd, or simply curious about the way our one-of-a-kind test system works, this article is for you. After all—and we’re not...

Cue the noisemakers and party poppers, because this month marks our one-year anniversary (and what a year). We can’t say it’s been a walk in the park launching during a global pandemic, but boy have we learned a lot. For...

Sunny Hair Days Ahead  Every April it happens like clockwork: the tulips in the park explode into Technicolor, my downstairs neighbor gets allergy attacks so terrible they shake the floorboards, and my hair develops a subtle halo of frizz. It...

From braids, to afro shape-ups, and deadlocks, some of the most iconic African American hair do’s originate in drawings, engravings and even hieroglyph symbols traced from Ancient Egypt.  We’re honoring Black History Month by celebrating African American hair and the...