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Key Ingredients

Our Standards

We always source the highest quality ingredients, while ensuring they are cruelty-free technologies that don’t compromise safety.

Strand's "No List"

Phthalate Free: Phthalates, molecules typically found in fragrances, are thought to be linked to hormone disruption and are banned by the European Union.

Paraben Free: Used as a traditional preservative to protect against harmful bacterial and mold growth, some parabens have been linked to hormone disruption.

SLS/SLES Free: Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES) are common cleansing agents, but they can be a little harsh on color treated hair. Strands uses sulfate free and mild cleansing agents to provide the right balance of cleansing without stripping your hair.

Mineral Oil Free: Although mineral oil is considered safe to use in personal care products, we avoid using them by formulating with alternative ingredients that provide the same anti-frizz and shine boosting benefits.


Strands is Leaping Bunny certified and does not perform animal testing.

Made in the USA

Strands products are produced and made to order in sunny Los Angeles.

Silicones, Vegan, & Allergies

Our brand is rooted in giving you the very best customized product based on your true hair data. However, we recognize that sometimes you don't want certain ingredients and we are happy to make your products without them. If you prefer that your product is free of any of these particular ingredients just lets us know and we will work with you to accommodate.

Silicones: There are a variety of ingredients that contain silicones each providing different benefits to the hair. Some silicone have film forming properties and adhere to the hair shaft to provide anti-frizz and shine benefits while others are used as solvents to deliver specific active ingredients. While all silicone containing ingredients are not created and function equally, we do strive to provide silicone-free options to our customers. Since we create your products based on your true hair data, we only recommend silicones in very specific cases and not to everyone.

Vegan: Our scientists are constantly scouting for new ingredients that help deliver the highest level of efficacy and quality to our customers. In very rare cases we recommend ingredients that are animal sourced such as keratin protein due to the superior efficacy specifically on highly damaged hair.

Allergies: Our chemists are happy to accommodate certain allergies. Today we are able to create gluten free, aloe vera free, hemp seed free, honey free, and avocado oil free products.

Paraben Free
Mineral Oil Free
Dye Free
Phthalate Free
Cruelty Free