Our Mission
As scientists, we looked at the hair care industry and saw that it was impossible to understand all of the unique factors that prevent people from finding the right product. Using our experience in biology and chemistry, we set out to solve everyone's hair goals by providing the tools to understand their hair in an easy, enjoyable way. Equipped with this new, accurate approach, our scientists create effective, personalized products for everyone. We've proven that regardless of hair type, ethnicity, or unique factors, everyone can achieve their goal of beautiful hair from the comfort of their home.
As scientists, we looked at the hair care industry and saw that it was impossible to understand all of the unique factors that prevent people from finding the right product. Using our experience in biology and chemistry, we set out to solve everyone's hair goals by providing the tools to understand their hair in an easy, enjoyable way. Equipped with this new, accurate approach, our scientists create effective, personalized products for everyone. We've proven that regardless of hair type, ethnicity, or unique factors, everyone can achieve their goal of beautiful hair from the comfort of their home.
Our Values
Meet the team creating the future of hair care with you.
Biologists, Chemists, Engineers, and More
Eric Delapenha
Founder, CEO, Biologist
Lydia Pagliari
Production Manager, Process Engineer