No more guesswork. Beautiful hair backed by science. | Buy Now No more guesswork. Beautiful hair backed by science. | Buy Now
Hair care made for you,
based on you.
Get revived, healthy hair in 30 Days with custom formulas
designed from science
Try Risk Free
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How It Works

1. Activate Kit

Then test your scalp, select your fragrance and send a small hair sample.

2. We Analyze

We'll run tests on your sample to provide a comprehensive report and ingredient list optimized for your strands.

3. Get the perfect products

We'll send you custom formulated hair products based on your in depth hair analysis.

How We Test

What do you learn from the
test kit?

  • Overall Cuticle Integrity

  • True Hair Texture

  • Microscopic Cuticle Analysis

  • Environmental Impacts

  • Scalp Sebum Level

  • Ingredients that match your hair

Discover More
What do you learn from the <br>test kit? What do you learn from the <br>test kit?
A new standard for beauty

A new standard for beauty

Our expert team of chemists will match premium ingredients to insights from your hair's biochemistry. This revolutionary approach delivers effective products that are all:

A new standard for beauty SLS/SLES

free

A new standard for beauty phthalate

free

A new standard for beauty mineral oil

free

A new standard for beauty parabens

free

A new standard for beauty made in

the USA

A new standard for beauty cruelty

free

Hair Thoughts

Show Your Scalp Some Love

You’ve invested in a customized shampoo and conditioner, pamper your strands with oils and tinctures, and avoid sun a...Read More

Meet Your Dream Pillowcase

I’ve always longed for the good kind of bedhead. You know, the sleepy, slightly-mussed curls little kids are unfairly...Read More

Your Hair Report Awaits

The Real Wizard of Oz: Sooo what exactly goes on at the Strands lab? Whether you’re a full-blown hair nerd, or simply...Read More