No more guesswork. Beautiful hair backed by science. | Buy Now No more guesswork. Beautiful hair backed by science. | Buy Now
Revived, More Beautiful Hair in 30 Days
We use science to develop a custom shampoo and conditioner exclusively for your hair.
Get Strands Kit
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How Strands Works
Get your perfect hair within 30 days or your money back.
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Get your test kit
Collect a few strands
Mail them back to our lab (the postage is pre-paid)
Our chemists will determine your hair health with our unique scientific testing process
We send you completely customized shampoo and conditioner formulas, specific for your hair!
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How Strands Works
Get your perfect hair within 30 days or your money back.

How Strands Tests My Hair
Three easy steps. No DNA testing, just your hair


1. Receive & Prepare
Once your hair sample arrives at our state-of-the-art laboratory in Los Angeles, our scientists will clean your sample of any product, environmental or chemical residues.


2. Analyze & Discover
Our team will analyze your hair texture, surface proteins and cuticle condition using advanced microscopy and spectrophotometry to create your test report. No DNA testing necessary. No DNA testing necessary.


3. Design & Deliver
Our chemists review your report and design your custom formulations with the highest quality ingredients and your premium fragrance. We finish the process by printing your details on your bottles before shipping them to your door.

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A New Standard for Hair Care
The Strands kit includes a pre-paid envelope so we can evaluate your strands, as well as your first shampoo and conditioner set that we’ll formulate after analyzing your hair health and scalp condition. Every bottle is hand-finished and packaged at the peak of ingredient freshness, and labeled with your name and personal ingredient details.
The Strands Kit
Strands is developing a new standard of custom hair care. We use scientific data from your hair sample to design exclusive products that address your unique hair needs.
Get Your Strands Kit
What do we learn from the kit?
Cuticle Condition
Hair Texture
Surface Protein Levels
Scalp Sebum Level
A Formula That Fits Your Lifestyle
Backed by science
We’re pioneering personalized hair care that goes beyond just a quiz. We use microscopic imaging, molecular analysis and our unique algorithm to match ingredients to your hair’s biochemistry. Our formulations are:

Hair Thoughts

Every formula, for every season

Every formula, for every season

With our skin, we often take measures to adapt to the environment around us. If it’s cold outside, we invest in extra moisturizer. If it’s particularly sunny, we make sure...

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Sustainable shifts at Strands

Sustainable shifts at Strands

We are in a constant pursuit to move forward as a company, including shifting to a more sustainable approach for the love we share for our planet and community. Really...

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Fall/Winter Hair Routine

Fall/Winter Hair Routine

Ever heard of the saying ‘sweater weather is better weather’?  As we say our final goodbyes to summer 2020, it’s important to note that transitioning to the fall and winter...

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