No more guesswork. Beautiful hair backed by science. | Buy Now No more guesswork. Beautiful hair backed by science. | Buy Now
Hair care made for you,
based on you.
Get revived, healthy hair in 30 Days with custom formulas
designed from science
Try Risk Free
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How It Works

1. Activate Kit

Then test your scalp, select your fragrance and send a small hair sample.

2. We Analyze

We'll run tests on your sample to provide a comprehensive report and ingredient list optimized for your strands.

3. Get the perfect products

We'll send you custom formulated hair products based on your in depth hair analysis.

How We Test

What do you learn from the
test kit?

  • Overall Cuticle Integrity

  • True Hair Texture

  • Microscopic Cuticle Analysis

  • Environmental Impacts

  • Scalp Sebum Level

  • Ingredients that match your hair

Discover More
What do you learn from the <br>test kit? What do you learn from the <br>test kit?
A new standard for beauty

A new standard for beauty

Our expert team of chemists will match premium ingredients to insights from your hair's biochemistry. This revolutionary approach delivers effective products that are all:

A new standard for beauty SLS/SLES

free

A new standard for beauty phthalate

free

A new standard for beauty mineral oil

free

A new standard for beauty parabens

free

A new standard for beauty made in

the USA

A new standard for beauty cruelty

free

Hair Thoughts

African American Hair History

From braids, to afro shape-ups, and deadlocks, some of the most iconic African American hair do’s originate in drawin...Read More

Every formula, for every season

With our skin, we often take measures to adapt to the environment around us. If it’s cold outside, we invest in extra...Read More

Sustainable shifts at Strands

We are in a constant pursuit to move forward as a company, including shifting to a more sustainable approach for the ...Read More