Hair care made for you, based on you.
Get customized shampoo & conditioner formulas designed for healthier hair.
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“I could tell a difference in my hair from the first wash, honestly. I could rave about this all day; it’s that good.”
@thisserendipityblog
“Thanks to Strands, I will ringing in the New Year with healthier hair...plus, I learned so much about my hair and overall hair health.”
@totaltash
“I have truthfully never loved my hair more than I have since using Strands...I’ve legit gotten so many compliments. ⁣⁣⁣⁣”
@abigailclifford
We’re pioneering a new standard for custom hair care that begins with testing, not just a quiz.
The Strands Kit
This bundle includes a test kit and an 8 oz shampoo and conditioner set made exclusively for you.
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Get accurate care for your hair
Strands was founded upon using real data to create products that your hair demands. We’re leading the future of hair care to unlock your hair’s natural potential, with you involved at every step of the way.
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Get the Strands Kit
What do we learn from the test kit?
Overall Cuticle Integrity
Hair Texture
Microscopic Cuticle Analysis
Molecular Protein Analysis
Scalp Sebum Level
A Formula That Fits Your Lifestyle
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How it works
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Get your test kit.
Collect a few strands
Mail it back to our lab - the postage is pre-paid.
Get your hair analysis report and formulations.
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How it works
Backed by science
We use a proprietary algorithm to match your ingredients to insights from your hair’s biochemistry. Our formulations are: