Due to COVID-19, postal carriers are operating on limited transportation and we are experiencing prolonged delivery times on all shipments. Due to COVID-19, postal carriers are operating on limited transportation and we are experiencing prolonged delivery times on all shipments.
Revived, More Beautiful Hair in 30 Days
We use science to develop a custom shampoo and conditioner exclusively for your hair.
Get Strands Kit
Learn More
How Strands Works
Get your perfect hair within 30 days or your money back.
1
2
3
4
5
Get your test kit
Collect a few strands
Mail them back to our lab (the postage is pre-paid)
Our chemists will determine your hair health with our unique scientific testing process
We send you completely customized shampoo and conditioner formulas, specific for your hair!
Learn More
How Strands Works
Get your perfect hair within 30 days or your money back.

How Strands Tests My Hair
Three easy steps. No DNA testing, just your hair


1. Receive & Prepare
Once your hair sample arrives at our state-of-the-art laboratory in Los Angeles, our scientists will clean your sample of any product, environmental or chemical residues.


2. Analyze & Discover
Our team will analyze your hair texture, surface proteins and cuticle condition using advanced microscopy and spectrophotometry to create your test report. No DNA testing necessary. No DNA testing necessary.


3. Design & Deliver
Our chemists review your report and design your custom formulations with the highest quality ingredients and your premium fragrance. We finish the process by printing your details on your bottles before shipping them to your door.

Learn More
A New Standard for Hair Care
The Strands kit includes a pre-paid envelope so we can evaluate your strands, as well as your first shampoo and conditioner set that we’ll formulate after analyzing your hair health and scalp condition. Every bottle is hand-finished and packaged at the peak of ingredient freshness, and labeled with your name and personal ingredient details.
The Strands Kit
Strands is developing a new standard of custom hair care. We use scientific data from your hair sample to design exclusive products that address your unique hair needs.
Get Your Strands Kit
Get accurate care for your hair
Strands was founded upon using real data to create products that your hair demands. We’re leading the future of hair care to unlock your hair’s natural potential, with you involved at every step of the way.
Try risk free
Get the Strands Kit
What do we learn from the kit?
Cuticle Condition
Hair Texture
Surface Protein Levels
Scalp Sebum Level
A Formula That Fits Your Lifestyle
Backed by science
We’re pioneering personalized hair care that goes beyond just a quiz. We use microscopic imaging, molecular analysis and our unique algorithm to match ingredients to your hair’s biochemistry. Our formulations are:

Hair Thoughts

Cruelty-Free is the New Black

Cruelty-Free is the New Black

Pro-tip: choose Cruelty-free products. Why? When you shop cruelty-free, not only are you saving innocent animals from suffering, you’re also helping reduce the waste created from animal testing. This is...

Read more
Healthy, Shiny Hair

Healthy, Shiny Hair

When we hear the words shiny hair, we light up (no pun intended). But, what makes our hair shine in the first place? And how can we sustain that shine...

Read more
The Truth Behind Oily Hair

The Truth Behind Oily Hair

Greasy ‘hair goals’? Not so much. If you’re one of those folks with oily hair, you’re not alone. Greasy hair can feel unhealthy, unattractive & completely frustrating. Luckily, this guide...

Read more