Recently I stumbled across a meme that summed up the ever-fickle weather in New York in the most painfully accurate way. It looked like this: New York Actually Has 12 Seasons Winter Fool’s Spring Second Winter Spring of Deception Third...

During the summer months, if left to my own devices, I would eat one thing and one thing only: watermelon. As the days get stickier and more languorous, I crave watermelon and feta salad, watermelon granita, watermelon gazpacho and, well,...

You’ve invested in a customized shampoo and conditioner, pamper your strands with oils and tinctures, and avoid sun and chlorine at all costs. You deserve a slow clap. But...how often do you massage your scalp? As Hamlet so aptly said,...

I’ve always longed for the good kind of bedhead. You know, the sleepy, slightly-mussed curls little kids are unfairly blessed with/anyone in a Parisian perfume ad seems to wake up to. Instead, on any given morning my mane falls somewhere...

The Real Wizard of Oz: Sooo what exactly goes on at the Strands lab? Whether you’re a full-blown hair nerd, or simply curious about the way our one-of-a-kind test system works, this article is for you. After all—and we’re not...

Cue the noisemakers and party poppers, because this month marks our one-year anniversary (and what a year). We can’t say it’s been a walk in the park launching during a global pandemic, but boy have we learned a lot. For...

Sunny Hair Days Ahead  Every April it happens like clockwork: the tulips in the park explode into Technicolor, my downstairs neighbor gets allergy attacks so terrible they shake the floorboards, and my hair develops a subtle halo of frizz. It...

From braids, to afro shape-ups, and deadlocks, some of the most iconic African American hair do’s originate in drawings, engravings and even hieroglyph symbols traced from Ancient Egypt.  We’re honoring Black History Month by celebrating African American hair and the...

With our skin, we often take measures to adapt to the environment around us. If it’s cold outside, we invest in extra moisturizer. If it’s particularly sunny, we make sure to apply and reapply sunscreen. But what about your hair?...

We are in a constant pursuit to move forward as a company, including shifting to a more sustainable approach for the love we share for our planet and community. Really tuning into our customers’ thoughts & using that feedback to...

Ever heard of the saying ‘sweater weather is better weather’?  As we say our final goodbyes to summer 2020, it’s important to note that transitioning to the fall and winter months can confuse your hair, including your hair texture, type...

Pro-tip: choose Cruelty-free products. Why? When you shop cruelty-free, not only are you saving innocent animals from suffering, you’re also helping reduce the waste created from animal testing. This is definitely one of the best ways to elevate your beauty...